A Singapore start-up is targeting to launch a cryptocurrency (GCOX) that leverages the popularity of Philippine boxing legend Manny Pacquiao. The news outlet quoted GCOX chief communications officer Evan Ngow who said the only delay being experienced is with the Phillippine Securities and Exchange Commission who is yet to finalize its rules regarding initial coin offerings. The regulations should be ready before year-end, according to Ngow. The company is also working hand in hand with Pacquiao’s team on the volume and value of Pac Tokens to be issued out to members of the public.
The Filipino fighter, an eight-division world champion, is also a celebrity ambassador for tGCO, a blockchain platform that allows celebrities to create their cryptocurrencies which fans can then use to pay for access to exclusive celebrity-related content sold through the GCOX platform. The platform aims to establish the first “authoritative popularity index” through the valuation of tokens created for celebrities on its platform, and it claims the listing of the tokens on its platform will serve as an “objective indication” of the celebs popularity.