Bitcoin wallet and blockchain analysis service Blockchain.com has decided to host airdrops. The platform, whose 29 million wallets make it the industry’s largest bitcoin wallet provider, unveiled its airdrop program on Oct. 17.
“We think that airdrops, when executed properly, have the potential to meaningfully drive decentralization and supercharge network effects,” they explained. “That’s why we’re thrilled to share a set of guiding principles that will inform Blockchain Airdrops.”
The service promises to be good news for token creators, who can tap into Blockchain.com’s network of ready-made cryptocurrency users. It remains to be seen, however, whether wallet owners will take kindly to being showered with largely worthless tokens. Just as the Coinbase-owned Earn.com allows emerging ICOs to get seen by influencers, Blockchain.com will place ICO tokens in the hands of core users.
“Since Blockchain users self-custody,” the company explains, “they have immediate control, ownership and use of their newly-airdropped crypto. They can participate directly in the network without going through a cumbersome intermediary.”